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Circular Economy Embraced by Luxury Fashion Industry Leaders
The luxury fashion business is currently experiencing a radical transition, mainly because the market’s leading brands are starting to incorporate sustainability and circular economy concepts. This change is being influenced by; In the changing demands of the customers, In the pressure from the government and other relevant authorities, and lastly, in the concern about the […]
LVMH’s Formula One sponsorship strategy
French luxury goods giant LVMH set to finalise a huge sponsorship deal with Formula One as a part of its strategy to increase brand recognition of its luxury brands globally. The Paris based firm is in the process of finalising the deal that would make it among the key sponsors of the prestigious racing event […]