In a major landmark for luxury retailing business in India, this International fashion major Giorgio Armani has parked its entry into hospitality sector in India by opening Armani Cafe at Jio World Plaza in Mumbai. This new chapter in the luxury dining experience may well open for the Indian consumer will help fortify the perception of the Indian market as a significant node in the luxury economy.

The Armani/Caffè, which was inaugurated today, is a kind of joint livelihood between Reliance Retail and Giorgio Armani S.p.A. The cafe is intended to address not only products but also a complete atmosphere that will correspond to the spirit of the Armani brand. The interior decoration and the design and presentation of food and beverages reflect the international designer’s idea of class and elegance.

Standing in the middle of the Business District and an emerging fashion forward location of Mumbai known as Bandra Kurla Complex Jio World Plaza has become one of the best regions for shopping and dining. The existents of Armani/Caffè still add new reputation to the plaza as the place of luxury lifestyle for the Guanzhou local elites and oversea visitors.

Thus, the Armani/Caffè offers the food that Giorgio Armani likes: the most popular Italian recipes reinterpreted in the modern way. Clients are offered Classical Italian Pastries, fast food, and innovative coffee and light meal services, all from fresh produce. Notably, the menu of over 52 imported wines was chosen strictly to match the meals being offered.

This launch matters particularly much because it is Armani’s first cafe all to its own in India, and this suggests that the brand has great faith in India’s expanding willingness to indulge in luxury. It also pleases with the context of luxury clothing brands that transform into fashion companies to enter niches far beyond the clothing and accessories markets.

For Reliance Retail, it is generally a winning strategy that had added to the firm’s importance place in the luxury retail category. The company has been proactively enlarging its network with other global brands for fashion accessories to meet the changing consumer preferences of the emerging markets of India. The successful initiative of Armani/Caffè might open the way to further partnerships and openings in the luxury hotel business.

Observers in the luxury sector consider this launch as a sign of India moving up as a significant player in the concept of luxury around the globe. Experience economy is on the rise, new age hi-net worth Population is on the rise and more specially India is on the cusp of becoming a hub for luxury brands as they look to expand their footprint in Asia.

The launch of Armani/Caffè is likely to raise the benchmark of luxury eating places in India, too. Thus, the incomplete take of a genuine Italian cafe in Mumbai with Armani’s inflection of minimalism and detail will probably set the standard for future upscale restaurants in India.

This anthology timing is important because the luxury sector worldwide is facing challenges in the legacy markets. While growth has slowly begun slowing in markets such as China and Europe, luxury goods makers are turning to other markets like India to fuel future growth. Such success in the ventures like Armani/Caffè can inspire other luxury brands from around the world to find the similar opportunity in the Italy.

To the local consumers, Armani/Caffè is much more than simply a new eating place on the block. It means that India is gradually becoming a part of the global luxury system and the Indian retail market becomes more and more refined. It is believed that apart from lovers of fashion and Armani brand, the cafe will be patronised by the general consumer market in search of excellent quality meals.

It has created such a buzz in the society within the Mumbai province especially among celebrities, young and successful excutors and even business successful business entities all eager to taste the Armani touch. In any case, through images and reviews, the site is already alive on social networks, which adds to people’s anticipation of the opening.

In the long-run, by all indications, Armani/Caffè in Mumbai could expand Armani’s café business in other major cities of India. heir has already been some talk of possible outlets in Delhi, Bangalore and other metros with large consumers of luxury brands.

It is now going to be more worthwhile to watch how Armani/Caffè changes the face of luxury dining out in India now that it has moved to the Jio World Plaza, and whether it will also compel other brands to venture into the same experience as it has done. Many market observers will be looking at the performance for the cafe over the next couple of months to evaluate the potential for another such high-end lifestyle experience in the Indian market.

For now the entry point of Armani/ Caffè can be looked upon as a significant marker in the luxury retail experience in a country that is gradually emerging into the Italians starched and sophisticated aroma. Here it is, not just a new eating out option, but a statement that India is indeed making its way into the landscape of luxury.