Highchair Society

At an event in Paris today, luxury fashion powerhouse Louis Vuitton took a big step towards sustainability with the launch of its new eco friendly initiative Vuitton Vert. As part of an ongoing effort to figure out a new way to produce and consume fashion, the programme represents a landmark moment for the luxury industry’s […]

The Renault Éclaire, an electric vehicle concept from the iconic Renault, French automaker, caused an uproar at the Paris Motor Show today. The Éclaire’s sleek, futuristic look represents a bold step forward from Renault’s mission to lead sustainable mobility and cutting edge technology. The industry experts and enthusiasts have been especially drawn to the concept […]

A surprise meld of Silicon Valley tech giant Apple with Swiss watchmaker Rolex has ripples running through the luxury watch and tech industries. The new category of luxury smartwatches joined by Rolex’s legendary craftsmanship and Apple’s cutting edge technology will now come to life with the cooperation of the two partners announced today at a […]

French maison Hermès has dared to challenge what’s normal in luxury fashion by initiating a groundbreaking sustainable leather collection. In a major move toward environmental responsibility, the iconic brand that is synonymous with world class craftsmanship and timeless design introduced its new line today at a star studded event in Paris. Éco-Cuir is a collection […]

This twist that has caught many by surprise within the fashion sector is the recent sale by LVMH of the Off-White label to Bluestar Alliance. This particular purchase has raised questions about the future trajectories of both LVMH and Off-White and changed the big luxury-streetwear equation. Off-White has been on the frontier of luxury-streetwear ever […]

Take for example the Italian luxury fashion brand, Miu Miu, which has defied the generally low growth rate by ticking an impressive 58 percent of the current year’s growth rate though the overall market growth rate of luxury products is forecast to slow down. Such remarkable results capture the attention of industry analysts and followers […]

Top brands in luxury skincare technology are transforming as they integrate state-of-the-art beauty innovations to boost their products and services. This transformation alters the way consumers connect with skincare items and also reconstructs the core of luxury concepts in the beauty market. Artificial intelligence and machine learning lead the way in skin care routines. AI […]

There is a dramatic change in the fashion industry where luxury brands hire streetwear creators for partnerships. Recently this pattern has expanded and is changing the fashion scene and confronting conventional notions of luxury. Once renowned for their rare and often unattainable styles luxury brands now welcome the individual flair and cultural significance of streetwear. […]

In a notable transformation occurring in the automotive market luxury car producers are prioritizing electric vehicles. Prestige manufacturers famous for their dynamic engines and lavish styling are hustling to include electric automobiles within their ranges. Countries everywhere tighten their emissions rules as buyers grow eager for sustainable vehicle choices. Performing luxury brands now face the […]

Major brands are focusing on Generation Z users through creative digital marketing in a key change in the luxury goods sector. Companies within the luxury sector understand the expanding buying strength and influence of youth from the mid-1990s to early 2010s who are tech savvy. Houses including Gucci and Chanel are front runners in reshaping […]