21 Nov, 2024
6 mins read

Innovation in Eco-Friendly Luxury from Gucci

Starting a new chapter in sustainable fashion finally Gucci has launched a new collection called “Circular Chic,” which is ambitious enough to fully change the approach to luxury fashion by putting sustainable efforts as its priority while still maintaining the chic factor of the brand intact. This latest collection in the fashion house of luxury […]

3 mins read

Luxury Watch Brands Navigate Market Challenges with Innovation and Heritage

As the luxury market continues to stagnate, conventional watch makers are in a dilemma, how do they retain their classical roots while trying to appeal to the new generation of consumers? The two brands, Ulysse Nardin and Girard-Perregaux are epitomizing this challenge by instituting changes in their strategic direction to cope with these changes in […]

3 mins read

AI and AR are Reshaping the Customer Experience in Luxury Retail

The luxury retail sector is the store that is under going the digital revolution where artificial intelligence (AI) and augmented reality (AR) are the primary drivers of change in the social customer experience. With the physical and digital retail boundaries becoming increasingly indistinct, luxury brands are employing these technologies in order to deliver engaging, individualised […]