Swiss luxury watch manufacturer Jaeger-LeCoultre has revealed the magnificent Reverso Tribute Chronograph, its new creation from the atelier, with Hallyu star and brand ambassador Kim Woo-bin. The latest produced model of a luxury watch that combines traditional Swiss design and modern technology was recently launched and has already been the talk of the town in the luxury watch niche.

The Reverso Tribute Chronograph is a tribute to the first Reverso model launched back in 1931 as a sign of novelty in the world of horology. Developed as a sports watch to be worn during polo games but with the ability to reverse the glass to protect the face from072424? ‘s impact, the Reverso has metamorphosed into a more elaborate model of elegance and efficiency. The new model is inspired by the Reverso Chronograph launched in 1996 and provides a perspective on the traditional reversible case.

From the first look, the model resembles the traditional rectangular shape with a 44 mm diameter and a beautiful grey-blue sunray dial. However, the true beauty of the Reverso Tribute Chronograph is the watch’s versatility, meaning it comes as no surprise that it attracted significant attention. Turn the case around, and what is revealed is a highly entertaining technical marvel of witchcraft. The back side reveals the panoramic view of the new Manufacture Calibre 860 integrated into this marvelous creation.

The Calibre 860 remains a witness of the innovative and precise work approach of Jaeger-LeCoultre. This in-house movement is behind not only the time indication on both faces of the piece but also an intricate chronograph with retrograde minutes. Being able to see part of the mechanism through the openworked dial offers a quite engaging look into the wonderful craft and engineering that Jaeger-LeCoultre places emphasis on.

Kim Woo-bin, known for his roles in acclaimed films such as “Twenty” and “Master,” embodies the qualities that Jaeger-LeCoultre holds dear: decency, sophistication and refinement. South Korean actor’s endorsement of the brand as a brand ambassador answers the traditional Swiss makers’ need for the contemporary touch.

The Incarnation of Sergio Kim Woo-bin for the brand Jaeger-LeCoultre is not only an advertising partnership. The actor has been seen donning the Reverso Tribute Chronograph for different corporate occasions, which is well illustrated by the image above, to demonstrate the fact that Longines has some of the best open-faced watches in the market. His unstudied manner and charm have also been helpful in focusing attention on the versatility of the watch as it moves from the light of day into the dark night and from the world of the every day to the world of the formal occasion.

In the fast-growing luxury watch market redefining itself and increasing focus on Asia, Kim Woo-bin has been chosen as Jaeger-LeCoultre’s brand ambassador for the youth fashion-conscious segment. And indeed, with The Reverso Tribute Chronograph, BOTH aficionados with a great many years of collecting history, (mainly heavy and exclusively represented WATCH collectors), AND beginners, fresh faced and inspired by the idea of haute horlogerie, will have something to appreciate.

Its arrival could not have been more fortuitous since the luxury watch manufacturing market is again experiencing renewed interest in mechanical watches. Although, smartwatches and other digital accessories have emerged in the market lately, people have not lost the sensibility of fine mechanical masterpiece. This is why Jaeger-LeCoultre’s new timepiece restates the relevance of the so-called art of crafting mechanical watches in the highly competitive contemporary world that tends to maintain the old values but concentrate on the newest looks and features at the same time.

Boutiques and authorized dealers across the globe are waiting to get their hands on the Reverso Tribute Chronograph and fans and collectors have their fingers crossed to be the first to own this masterpiece of technological innovation. The new Reverso is perfect for a twice-as-fascinating life, has a novel method of travel, and has a brand new star, Kim Woo-bin, “wearing” it to the big launch.