Luxury Watch Brands Navigate Market Challenges with Innovation and Heritage
As the luxury market continues to stagnate, conventional watch makers are in a dilemma, how do they retain their classical roots while trying to appeal to the new generation of consumers? The two brands, Ulysse Nardin and Girard-Perregaux are epitomizing this challenge by instituting changes in their strategic direction to cope with these changes in […]
Luxury Market Slowdown Doesn’t Stop Miu Miu’s Growth
Miu Miu has been one of the successful brands of the luxury fashion industry in the year of challenge with a growth rate of 58 percent. This has been done at a time when many luxury brands are struggling with declining sales and many other economic challenges. In an interview, Miu Miu’s CEO Benedetta Petruzzo […]
Luxury Brand LVMH Closes Big Formula One Sponsorship Deal
French luxury goods giant LVMH is said to be close to inking a massive sponsorship arrangement with Formula One, which will be a high-risk, aggressive move for the group’s brand portfolio of luxury goods and other items. This possible partnership illuminates the recent phenomenon of luxury brands’ desire to associate themselves with the glamour and […]
Chanel Appoints New Fragrance and Beauty President
Chanel the French luxury fashion house has recently announced the appointment of Simona Cattaneo as its new president for fragrance and beauty. It is at this time that the luxury industry is experiencing new consumer trends and various market challenges. Cattaneo has developed her career in Coty and other beauty and fashion giants such as […]
Indian Luxury Tech Innovation Drives Growth
It may be seen how India’s luxury goods market is currently undergoing an incredible shift due to Technology advancement, a shift to eco-friendliness, and customer preferences. As the global luxury sector feels the heat in the traditional markets, India seems to be the bright spot; the country has a rapidly expanding middle-class population and a […]
Economic Uncertainty Affects Luxury Market Growth
Current and potential consumers of luxury goods across the world are under pressure causing a shift in the forecasted market size in the year 2024. Latest information from the financial institutions and industry analysts explain that the sector is experiencing challenges in the core markets of operation including China and the United States. HSBC Global […]
AI and AR are Reshaping the Customer Experience in Luxury Retail
The luxury retail sector is the store that is under going the digital revolution where artificial intelligence (AI) and augmented reality (AR) are the primary drivers of change in the social customer experience. With the physical and digital retail boundaries becoming increasingly indistinct, luxury brands are employing these technologies in order to deliver engaging, individualised […]
Circular Economy Embraced by Luxury Fashion Industry Leaders
The luxury fashion business is currently experiencing a radical transition, mainly because the market’s leading brands are starting to incorporate sustainability and circular economy concepts. This change is being influenced by; In the changing demands of the customers, In the pressure from the government and other relevant authorities, and lastly, in the concern about the […]
LVMH’s Formula One sponsorship strategy
French luxury goods giant LVMH set to finalise a huge sponsorship deal with Formula One as a part of its strategy to increase brand recognition of its luxury brands globally. The Paris based firm is in the process of finalising the deal that would make it among the key sponsors of the prestigious racing event […]