Established for over 150 years and owned by the Hudson’s Bay Company, De Bijenkorf is the most iconic and luxurious department store in Amsterdam and has just expanded its Personal Shopping Lounge. The expanded showroom is situated on the second floor of the legendary building situated in the central part of Dam Square and underlines the continuing focus on the company’s principal clientele base of high-net-worth individuals interested in quality products and an experience-based shopping environment.

The Personal Shopping Lounge is the best example of De Bijenkorf’s premium experience vision plan of separation in terms of brands, services, and ambiance. Ninke Gijzel, the purchasing director of De Bijenkorf, focused on this addition saying, “Broadening the Personal Shopping Lounge and offering the services that are connected with it, we increase our guarantee of offering only the best experience to the customers.”

The expanded lounge is to be aimed at luxury shoppers who would like more personalized space to shop. The appointments for the Personal Shopping Lounge can be made by personally contacting the store through the number available especially for the purpose of Personal Shopping or through an email address provided for this service. This special service implies personal approachment from professional, who can help the client choose the necessary items and even offer the brand’s accessories from the great variety of brands represented in the store.

Fashion lovers coming to the De Bijenkorf Amsterdam will be able to shop at the total area of 75,000 sq. ft. of the fashion and accessories store as well as the beauty store. The store offers exclusively selected brands for luxury products such as Louis Vuitton, Hermès, Burberry, Chloé, Gucci, etc. By adding more space to the Personal Shopping Lounge, De Bijenkorf is taking luxury fashion consumption to a new level for those customers who value a personal approach and modern service.

Next to fashion, De Bijenkorf has also updated its beauty section, presenting top beauty products by renowned brands. Such combined strategy guarantees that a client can get virtually everything required to get a luxurious experience of shopping in one store.

However, the idea of luxury is not limited to clothes, make-up, and perfumes at the store. A restaurant styled as a copy of a world-class store offering food to match is the Bijenkorf Kitchen. Different foods are cooked, served, and eaten immediately on specific counters so that fashion-conscious consumers can grab some quick bites between designer clothes shopping. This combination of shopping and culinary enjoyment means that De Bijenkorf is not only the most inspiring, surprising, and creative department store in the Netherlands.

Bijenkorf’s expansion of its Personal Shopping Lounge comes at the same time as more and more luxury brands compete for the loyalty of high end consumers. With the continued increase in the use of electronic commerce, physical retail outlets have evolved into providing immense services that cannot be offered over the Internet.

The move also has something to do with modern approaches that are being implemented in the real estate realm of Amsterdam particularly the luxury retail. De Bijenkorf is an example of stores that are changing with the times and with the types of tourists that are visiting the city, as it offers itself as the capital of fashion. L’anello supplementare è probabilmente destinato a apparire in grado di attirare tutti i tipi di clienti yang, dall’uomo-d’affari di scena a cerca di un modo efficiente di aggiornare la propria guardaroba ai giovani entusiasti della moda alla ricerca di un’esperta scegli.

Today De Bijenkorf continues to evolve and expand its product portfolio while being an important participant in the Amsterdam luxury shopping landscape. Its aspiration for being a quality store added with the long history since its establish in 1870, hence, the store will remain relevant to cater the need of quality fashion and beauty, and lifestyle products among people.

Thus, this new addition to the Dutch icon of luxury shopping adds a noteworthy addition to De Bijenkorf’s flagship store, proving that the Amsterdam-based department store giant is still a cut above the rest when it comes to offering individualized shopping experiences in the Netherlands. Aggravating the changes in retail format, De Bijenkorf’s investment in its Personal Shopping Lounge stands witness to its commitment to face those changes and remain competitive within the scope of luxurious consumption.