09 Oct, 2024
4 mins read

London’s Luxury Fashion Scene: A Tapestry of Tradition and Innovation

As London Fashion Week celebrates its 40th anniversary in September 2024, the city’s luxury fashion scene continues to evolve, blending its rich heritage with cutting-edge innovation. This milestone event showcases London’s enduring status as a global fashion capital, while also highlighting the industry’s response to changing consumer preferences and societal shifts. The five-day extravaganza, running […]

3 mins read

Luxury Watch Brands Navigate Market Challenges with Innovation and Heritage

As the luxury market continues to stagnate, conventional watch makers are in a dilemma, how do they retain their classical roots while trying to appeal to the new generation of consumers? The two brands, Ulysse Nardin and Girard-Perregaux are epitomizing this challenge by instituting changes in their strategic direction to cope with these changes in […]

2 mins read

Luxury Brand LVMH Closes Big Formula One Sponsorship Deal

French luxury goods giant LVMH is said to be close to inking a massive sponsorship arrangement with Formula One, which will be a high-risk, aggressive move for the group’s brand portfolio of luxury goods and other items. This possible partnership illuminates the recent phenomenon of luxury brands’ desire to associate themselves with the glamour and […]

3 mins read

AI and AR are Reshaping the Customer Experience in Luxury Retail

The luxury retail sector is the store that is under going the digital revolution where artificial intelligence (AI) and augmented reality (AR) are the primary drivers of change in the social customer experience. With the physical and digital retail boundaries becoming increasingly indistinct, luxury brands are employing these technologies in order to deliver engaging, individualised […]