Highchair Society

Laughing in the face of regularity, Chanel is set to completely transform the already crowded luxury Chicago scenery by opening their first U.S. boutique that is exclusively for watches and fine jewelry. The venue, featuring the fascinating Crown Building, brightens the avenue No. 5, is a two-storey store that showcases the vision of attention to […]

The opening of Versace’s newest boutique in Toronto’s Yorkdale Shopping Centre is a clear demonstration of the brand’s success in the Canadian luxury market. The transfer to the luxury section of Yorkdale reflects the brand’s Oakley sunglasses sale strategy in Canada, making its mark in one of Canada’s top shopping destinations. The 3,783-square-foot store, built […]

Nike embarks on the upcoming decade with an audacious vision that attests to a new chapter in the world of sports apparel. The corporation has just launched the Air Max DN8, the latest member of the iconic Air Max series, and is celebrating Air Max Day with a shoe that combines the latest technology in […]

Adidas is turning heads in the luxury sportswear market with the highly anticipated reopening of its Marina Bay Sands flagship store in Singapore. The reinvented flagship store concept combines premium design with cultural storytelling, selling handpicked items that merge sport, style, and heritage. The launch is going to be spectacular, featuring some high-end collaborations and […]

Paris is where people have been talking about a top luxury fashion brand today. A greatly symbolic act made by the brand in the opening of a new flagship store in the central Paris area indicates that the well-known brand is serious about its top position in the global luxury market, and also that the […]

A pioneering change is taking place in the luxury retail industry as one of the digital platforms that have made a big impact in the industry rebrands strategically. The company, previously called MYT Netherlands Parent, will continue to operate under the new brand identity, LuxExperience, which serves as a total reset and a sign of […]

In a move that has captured the attention of both watch enthusiasts as well as space lovers, Rolex has come out with one of its best editions, which is a limited collection of timepieces that sing praise for space exploration past and future. The Swiss luxury watchmaker, which has always been a pioneer in watchmaking, […]

Revealing the metal of environmental awareness, Louis Vuitton proves its commitment to sustainability and innovation, deepening the issues with its latest launch. The luxury giant released this green fabric during a glamorous event in Paris, where the audience was introduced to a series of environmentally-friendly handbags, accessories, and ready-to-wear garments that perfectly blend the company’s […]

Gucci, Kering is experiencing a drop in sales, which is led by the brand’s flagship. It is revealed in the most recent financial reports that Gucci’s fourth-quarter turnover went down by a huge 24%, which only confirms that the Italian fashion house is on its way down. The problem persistently hanging around haunts Kering for […]

Chanel has made a shocking decision that has rocked the fashion industry. The 40-year-old fashion artist from France and Belgium will become the great French house’s new creative director, replacing Virginie Viard in 2025. Chanel’s choice to assign Blazy the role of the new creative director underlines the company’s plan to bring unique looks and […]