Highchair Society

The American luxury fashion brand alexanderwang has recently entered the Las Vegas market placing its first store in the recently newly opened Fontainebleau. This is a rather important achievement for the brand itself, as well as for the constantly developing concept of luxury retail in Las Vegas. A 2,500 sqm store located in the heart […]

Germans car maker Porsche has raised alot of eyebrows in the automotive world by presenting this new vision concept car an all electric super car that promises to change the way super cars are made and used. The unveil that took place a few days ago in Munich is already the center of attention at […]

Today’s featured fashion is Hugo Boss – the German luxury fashion that has designed a wear-to-live sustainable collection. The brand that has always associated elegance, classic menswear and womenswear has grown considerably eager for sustainable fashion symbolizing the increasing importance of luxury sustainability in modern fashion. The new collection, which is called the “BOSS Green […]

Well, everybody certainly expected the revolution to happen at Paris Fashion Week and Chanel has not let anyone down. The apparently divine brand, which has been synonymous with French artistry, elegance, sophistication, and quality, has in its contemporary line of clothes sought to go green in its truest sense by launching a fully sustainable line […]

Britain’s luxury fashion brand Burberry has received its biggest blow as it has become the latest fashion brand to dragged on the luxury brand market as its share price crashed to the lowest level since 1999 on Monday. Sustained volatility has been experienced in the stocks of this company and this has raised concern in […]

Louis Vuitton, the centuries old French luxury fashion house, has further defined new forms of innovation in the fashion domain by presenting a virtual reality fashion show. This innovative concept launched today is a new approach to fashion presentation of luxury brand’s collections to a worldwide audience. “LV Dimension,” the latest platform unveiled by the […]

Today’s spotlight is on Gucci, one of the oldest and most famous Italian fashion houses, which is launching a new ambitious plan to reinvent the brand and regain a dominant position in the market. The luxury label owned by Kering group has had its fair share of issues in the past few months, with slowing […]

The watch-making giant Rolex which belongs to the wrist wear industry has recently, and suddenly, entered the smart-watch segment of the market for the first time. This new watch called the ‘Rolex Oyster Perpetual SmartCrown’ is quite shocking as it breaks the mold of the mechanical watches that Rolex usually releases and enters a new […]

Luxury brand Gucci from Italy has turned the fashion lovers’ eyes once again with its new collection for the next season: Fall 2024. In a revolutionary spree, Gucci has come up with its latest range characterized by luxury and sustainability as the consumers’ sensibilities shift towards more responsible and sustainable fashion. The new series of […]