Highchair Society

There is a dramatic change in the fashion industry where luxury brands hire streetwear creators for partnerships. Recently this pattern has expanded and is changing the fashion scene and confronting conventional notions of luxury. Once renowned for their rare and often unattainable styles luxury brands now welcome the individual flair and cultural significance of streetwear. […]

In a notable transformation occurring in the automotive market luxury car producers are prioritizing electric vehicles. Prestige manufacturers famous for their dynamic engines and lavish styling are hustling to include electric automobiles within their ranges. Countries everywhere tighten their emissions rules as buyers grow eager for sustainable vehicle choices. Performing luxury brands now face the […]

Major brands are focusing on Generation Z users through creative digital marketing in a key change in the luxury goods sector. Companies within the luxury sector understand the expanding buying strength and influence of youth from the mid-1990s to early 2010s who are tech savvy. Houses including Gucci and Chanel are front runners in reshaping […]

Taking the))* L’Oréal Paris has tapped Bollywood actor Alia Bhatt as its new brand ambassador in a decision that has caused waves across the beauty and entertainment spheres. The beauty company that has repeatedly raised the topic of multiculturalism and welcomed actual barriers that women of color face is the company of makeup products that […]

A rather unexpected turn of events that has got the fashion industry talking is the fact that Italian luxury company Zoiro is gearing up to join the already crowded handbag arena. It is planning to launch its first range of handbags on 10 November The brand, Zoiro, which has carved a niche for itself by […]

At Paris Motor Show 2024, Stellantis is expected to launch five global unveilings while driving forward affordable EV solutions. The next Mondial de l’Auto taking place from October 14 to 20, 2024, will showcase an outstanding range from the Stellantis historic brands, Citroën, Peugeot and Alfa Romeo, as well as the debut of a Chinese […]

As everyone did not expect, cut and thrust in the façade of remote control, luxury brand is now raising prices in Japan since tourist expenditure jumps as yen weakens. This has made Japan to be one of the most favorite destinations for luxury brands location, especially for Chinese customers who are willing to take their […]

Louis Vuitton has recently unveiled a new artwork project with the renowned Korean artist Kim Jung Gi; creating a collection of artwork that makes references to the best in the Korean tradition and art intermixed with luxury fashion. The SS21 collection is set to drop next month and includes LV staples as redesigned by none […]

Gucci launched a new pop-up store in Seoul where the latest collection and a series of events can be found to bring clients on a spectacular journey through the world of the brand. The pop-up store which is situated in the Gangnam area of Seoul occupies three floors and has several rooms that are dedicated […]

Aristocratic Swiss luxury jewelry and watch makers Cartier creates quite a stir along the Las Vegas Strip with Lights of Las Vegas jewelry collection recently unveiled in its flagship store at the Bellagio Hotel and Casino. I wanted this limited edition line to capture the spirit of Vegas and reflect its amazing imagery to signify […]