Hermès enlists Apple twice more to bring you this latest update to the Hermès smartwatch luxury collection. The iconic French fashion brand revealed that it is going to launch the first Apple Watch Hermès Ultra which paved the way to the further penetration of the company’s business in the luxury smart peripherals market. This latest product integrates traditional manufacture of the French fashion house with moderntechnical innovation of the American technology giant for the target market of the elite and classy consumers interested in both fashion and technology.

The new Apple Watch Hermès Ultra comes with a brand new titanium case which is perfect for hiking and other outdoor activities and yet it retains its luxury appeal. However, the problem with the Apple watch is that it has brought some basic design elements provided by Hermès as watch faces along with exclusively crafted leather straps including double tour which has become popular with the Hermès Apple Watch edition. These straps come in a variety of colours and materials in order to meet personal requirements that users have as regards their gadgets.

Besides the appearance, the gadget comes with such features as higher accuracy GPS, greater and brighter display, and higher water resistance. This makes it the perfect companion especially on the hiking activities, swimming besides being worn on daily basis. The cooperation with Hermès can be considered as the successful attempt to overcome the gap between the traditional concept of luxury and the contemporary uses of technology in the age of the third wave of the digital era to meet the needs of the contemporary consumer who seeks the perfect combination of classicism and innovation.

It is therefore quite timely that Apple Watch Hermès Ultra is now in the market as the luxury sector is gradually moving towards touching, feeling, and experiencing more technology. Moreover, today consumers have a tendency for some products that can easily fit into their lifestyle, especially with the advanced technology in today’s world, luxury brands have started following the tendencies. That Hermès decided to remain Apple’s partner in a world where innovation is advancing at a high speed proves that the company stays loyal to its key values of being luxurious and selective at the same time.

Guru in the tech space think that this latest release will help cement Hermès stance in the luxury tech niche and possibly will encourage other luxury fashion brands to pursue similar opportunities. Some luxury brands have followed Hermès in the Apple Watch line and it is at the lead so far in producing products that blend luxury and smartwatch functionalities.

The Apple Watch Hermès Ultra is going to be sold in some selected Hermès boutiques and Apple stores in different parts of the globe and also on the e-stores of these two brands. Although the pricing structure has not been revealed yet, sources believe that the new model will be priced higher than the typical Apple Watch Ultra with intention to market it as luxury item with restricted edition.

This latest collaboration between Hermès and Apple also test the trend of strategic partnerships for luxury companies. When both companies joined forces they could reach out to diverse markets that would be hard to reach individually or bring out a product that differentiates it from the shadow competitors. Of such partnerships enable the luxury brands to diversify the market while retaining the attributes of the luxury brand.

Forbes and Apple Watch Hermès Ultra releasing is expected to be a hit among the tech-savvy and luxury product’s key consumers. Several already have shared good messages about the new release on social media sites and many of them would love to share this device with their followers. Hence this digital word of mouth is believed to come in handy in generating awareness and desire for this product among the youthful and technologically advanced luxury consumers.

And so Apple’s watch in the ultra-look version in cooperation with the traditional luxury fashion brand Hermès remains as one of the prominent examples of how the new interaction between fashion and technology might look like. With the use of innovation and at the same time preserving its roots,Hermès is all set to redefine itself in the current generation’s luxury market.

This latest marriage between Hermès and Apple may also have positive implications for the next collaborations and products to be produced in the market. With their constant innovation of competitive market in luxury tech accessories, the consumers can look forward to more impressive future releases from both the companies. Until this point, the Apple Watch Hermès Ultra proves that luxury and craftmanship are still part of people’s everyday life even with the presence of technological innovation in their wristwear.