Chanel the French luxury fashion house has recently announced the appointment of Simona Cattaneo as its new president for fragrance and beauty. It is at this time that the luxury industry is experiencing new consumer trends and various market challenges.

Cattaneo has developed her career in Coty and other beauty and fashion giants such as Tod’s before joining Chanel that has established her as a suitable leader.

The appointment is in line with the brand’s efforts to transform, innovate and expand its fragrance and beauty division, a major asset for chanel. Chanel hopes that Cattaneo with his education in beauty and fashion will be able to look at and change the product offering and the ways that it is marketed at the company with fresh eyes.

The luxury beauty market has undergone major changes in the past few years due to the rise of new brands and the change of consuming habits especially among the millennials. The appointment of new leadership into this strategic division of Chanel is indicative of the company’s plans to constantly adapt to such trends and remain at vanguard of the luxury beauty market.

Cattaneo’s specialization is the timing as Chanel, like many other luxury companies, faces post-covid reality. There are Digital Innovation and Sustainability initiatives that a company is busy concentrating and, possibly, these will be strengthened under Cattaneo.

As for the trends for the further development of the beauty sector, it can be expected that Cattaneo will develop Chanel’s digital strategy and may use augmented reality for try-on and beauty-associated skincare solutions. There is also speculation into future product segments which may exist to tap into the increasing consumer consciousness of clean beauty products.

Especially, the fragrance market has grown recently with people looking for luxurious items including fragrance as they are perceived as jets for the soul.

Play, body and fragrances such as Chanel No. 5 and Bleu de Chanel are key products which have recorded good sales, and Cattaneo will have the responsibility of ensuring that these are sustained, and new fragrances that are fashionable among people are developed.

With this new period in the company’s fragrance and beauty division approaching, the luxury sector has its eyes set on Chanel. This appointment could be a way forward for other luxury brands of the future which may be seeking to fresh up their line up of beauty product line as the market becomes intense.