Kering, the parent company of Gucci, has appointed Demna as the new creative director of the brand, a significant event. With the recent challenges, such as a rapid decline in sales and changing consumer tastes, facing Gucci, the announcement was more than long overdue. The task of reshaping the art of the Gucci brand and […]

Jonathan Anderson has been announced as the new creative director of Dior, and this is set to mark a new creative era for the brand, sparking enormous industry excitement and speculation. Anderson’s exit from Loewe after months of speculation was a major surprise in fashion, where he had restructured the brand as a symbol of […]

Laughing in the face of regularity, Chanel is set to completely transform the already crowded luxury Chicago scenery by opening their first U.S. boutique that is exclusively for watches and fine jewelry. The venue, featuring the fascinating Crown Building, brightens the avenue No. 5, is a two-storey store that showcases the vision of attention to […]

The opening of Versace’s newest boutique in Toronto’s Yorkdale Shopping Centre is a clear demonstration of the brand’s success in the Canadian luxury market. The transfer to the luxury section of Yorkdale reflects the brand’s Oakley sunglasses sale strategy in Canada, making its mark in one of Canada’s top shopping destinations. The 3,783-square-foot store, built […]

Nike embarks on the upcoming decade with an audacious vision that attests to a new chapter in the world of sports apparel. The corporation has just launched the Air Max DN8, the latest member of the iconic Air Max series, and is celebrating Air Max Day with a shoe that combines the latest technology in […]

Adidas is turning heads in the luxury sportswear market with the highly anticipated reopening of its Marina Bay Sands flagship store in Singapore. The reinvented flagship store concept combines premium design with cultural storytelling, selling handpicked items that merge sport, style, and heritage. The launch is going to be spectacular, featuring some high-end collaborations and […]

Paris is where people have been talking about a top luxury fashion brand today. A greatly symbolic act made by the brand in the opening of a new flagship store in the central Paris area indicates that the well-known brand is serious about its top position in the global luxury market, and also that the […]

A pioneering change is taking place in the luxury retail industry as one of the digital platforms that have made a big impact in the industry rebrands strategically. The company, previously called MYT Netherlands Parent, will continue to operate under the new brand identity, LuxExperience, which serves as a total reset and a sign of […]