Paris is where people have been talking about a top luxury fashion brand today. A greatly symbolic act made by the brand in the opening of a new flagship store in the central Paris area indicates that the well-known brand is serious about its top position in the global luxury market, and also that the […]

A pioneering change is taking place in the luxury retail industry as one of the digital platforms that have made a big impact in the industry rebrands strategically. The company, previously called MYT Netherlands Parent, will continue to operate under the new brand identity, LuxExperience, which serves as a total reset and a sign of […]