Gucci, Kering is experiencing a drop in sales, which is led by the brand’s flagship. It is revealed in the most recent financial reports that Gucci’s fourth-quarter turnover went down by a huge 24%, which only confirms that the Italian fashion house is on its way down. The problem persistently hanging around haunts Kering for them to decide on the creative director whom they wish would rejuvenate the brand and sharpen its competitive edge in the luxury market.

The latest event that spelled doom for the company was the resignation of Gucci’s head designer, the position most crucial for a luxury brand that is iconic worldwide. The financial chief of Kering concedes to the predicaments that Gucci is facing and signals the company’s resolve to get the necessary talent for the future. The replacement of the head designers is a matter observed intently by industry professionals and investors, too, as it is being perceived as a vital issue in the case of the brand’s future.

Though other aspects may be depressing, Kering still has some reasons to be happy. Shares of the company have been sturdy and have made an impressive gain in recent trading sessions. This market rise reflects that the investors are very positive about the creative new leadership at Gucci. The market’s rebound proposes that the company can again be a giant in the luxury fashion market if the plan and the creative elements are perfectly suited.

The case of Gucci seems to be a typical case of the problems that the luxury industry and brands encounter nowadays, which include changing consumer preferences, uncertain economic situations, and the persistent effect of global events on shopping habits. The brand, which has a fearless maximalist aesthetic and audacious designs, has had a hard time catching up with this trend of the market that is keener on the subtler types of luxury. The inexorable market need for change has thus necessitated Kering to re-evaluate the existing design philosophy of Gucci and come up with a viable new market positioning.

The design house Kering faces this really tough phase with Gucci and is intently watched by industry analysts who are studying the company’s strategies to revitalize the brand. Some possible ways to boost the brand are refocusing on wear-now styles, better digital interactivity, and a more personalized approach to different market segments. The success of these campaigns is the most critical part of Kering’s development because of Gucci and the brand’s revenue growth at the group level.

Kering, the famous luxury giant, is planning to scout a new creative head for Gucci, and no doubt they will be very picky about the choice. To make it right, Kering is going to take into account the name of a high-quality designer who has been proven in the fashion scene and the name of another newcomer. The creative artist chosen for this position entails rendering homage to Gucci’s long traditional history as well as his/her designing of the product in a manner the is new and tantalizing to the audience. This duality of the old and the new will help to whet the interest of clients and obviously will lead to the growth of the number of items sold.

Meanwhile, Kering is employing measures to render the performance of Gucci, in-between times, stable. These include digital, the brand’s presence on the internet, to be the first thing to be addressed along with narrowing its product basket and strengthening rewards in the most important markets. In addition, they are also committed to enhancing operational efficiency and the optimization of the retail network so as to be in line with the consumerities’ changing behaviors and preferences.

What is happening under the new creative leadership at Gucci and how it grows will be a thing of much interest in the luxury market. The relevant questions are how well the brand goes hand-in-hand with the market and how Bulgarian consumers will accept it as an alternative product. So, as Kering conjures up a new craft for Gucci, this modeling of the creative transfer should be the watershed event that will have a domino effect all over the luxury fashion world.