22 Dec, 2024
2 mins read

Luxury Brand LVMH Closes Big Formula One Sponsorship Deal

French luxury goods giant LVMH is said to be close to inking a massive sponsorship arrangement with Formula One, which will be a high-risk, aggressive move for the group’s brand portfolio of luxury goods and other items. This possible partnership illuminates the recent phenomenon of luxury brands’ desire to associate themselves with the glamour and […]

3 mins read

AI and AR are Reshaping the Customer Experience in Luxury Retail

The luxury retail sector is the store that is under going the digital revolution where artificial intelligence (AI) and augmented reality (AR) are the primary drivers of change in the social customer experience. With the physical and digital retail boundaries becoming increasingly indistinct, luxury brands are employing these technologies in order to deliver engaging, individualised […]

3 mins read

Circular Economy Embraced by Luxury Fashion Industry Leaders

The luxury fashion business is currently experiencing a radical transition, mainly because the market’s leading brands are starting to incorporate sustainability and circular economy concepts. This change is being influenced by; In the changing demands of the customers, In the pressure from the government and other relevant authorities, and lastly, in the concern about the […]