The American luxury fashion brand alexanderwang has recently entered the Las Vegas market placing its first store in the recently newly opened Fontainebleau. This is a rather important achievement for the brand itself, as well as for the constantly developing concept of luxury retail in Las Vegas.

A 2,500 sqm store located in the heart of one of Las Vegas opulent addresses, Fontainebleau; alexanderwang captures the brand’s proposition of rebellious urbanism and luxurious executions. Winner of The Swarovski publicity talent prize at the Hyères fashion festival in 2005, Alexander Wang is a famous American fashion designer who has made his fashion house trendsetting in the world of contemporary luxury fashion.

This new alexanderwang location is quite unique as it is the first store to showcase the Bridal Capsule Collection uniquely for the brand. Extending the concept of ‘ apparels for celebrations’ weaving in a collection of best-selling men and women fashion wear for wedding occasions gives a personality to the retail store, in turning it into a one-stop shop for the varieties of guests, visitors and inhabitants of Las Vegas.

This store joining the list of offerings at Fontainebleau is not an isolated event of a few brands targeting Las Vegas as an urban hub for luxury consumers. Essentials to retail the premium luxury fashion brands include the constant flow of wealthy tourist, corporate travellers and the growth of end user demand of luxury brands within the location that is why Las Vegas has become very attractive for placing of the premium luxury fashion brands.

Brooke Soffer, the Fontainebleau’s VP & head of corporate retail put much emphasis in the partnered relation, noting that the trade resort remains dedicated to providing its clients with excellent and professional luxury experiences. The presence of alexanderwang in the lineup of the Fontainebleau retail space targets the same vision as it gives people a chance to get to the belongings of one of the most demanded and popular brands in the sphere of clothing.

After that alexanderwang got the Las Vegas store, it is much than just a new showroom location. The brand’s chief commercial officer, Kristin Pasternak joked that the cube was a store, while stressing that was the idea behind opening a number of stores abroad. Opening in Fontainebleau shows alexanderwang’s awareness of the resort as a luxurious place and of the concept of retail experiences.

Alexanderwang’s vision and mission are also featured in the store design and layout, which really engages the customer into a shopping experience that aligns with the brand’s high fashion concept. Customers shall be able to purchase stylish alexanderwang wearing apparels, latest accessories even alexanderwang footwear products since the outlets shall have ready to wear collections in its stylish contemporary regular outlet.

This store has further significance of being the first alexanderwang store in Las Vegas and the first store in Nevade to introduce Ricco bag range. I am convinced that such a limited release will appeal to both regular followers of alexanderwang and those who have not previously bought any accessories but are interested in trying on the products of this brand.

The advance of alexanderwang at Fontainebleau is just the beginning of luxury retail at the resort. The brand has partnered with other power celebrities’ brands including Chrome Hearts, Giuseppe Zanotti, Missoni and Vittorio Borghese, and add to the luxury accommodation of Fontainebleau resort in Las Vegas strip.

This new addition to the Las Vegas strip luxury retail lineup seems well timed as the city continues its rebound into a new age of high fashion tourism. The brands such as alexanderwang not only add the value for luxury consumption but also position Las Vegas as a city that must visit for luxurious brands and experiences.

For the visitor of Vegas, the new alexanderwang store is a good chance to meet the brand in the sphere of glamorous and exquisite fashion joined with the atmosphere of the Strip. The positioning of the store Within Fontainebleau also enhances the blending of luxury shopping in as a part of the resort that enhances cycling to and from other facilities such as entertainment and dining services.

Now that alexanderwang is expanding its market in Las Vegas, more and more luxury brands realize the growth potential of this city in the luxury goods market. There is also an expressed inclination towards buying such branded products and therefore there should be a consensus that as the years progress, more fashion luxury brands will invest in Las Vegas market to provide unique products to clienteles.

The opening of alexanderwang located at one of the iconic buildings, Fontainebleau, is not only the magnificent opening of a store but also a new chapter of Las Vegas as luxury shopping capital of the world where people can find incredible entertainment, delicious food, fashion and other luxury experience all in one.