Well, everybody certainly expected the revolution to happen at Paris Fashion Week and Chanel has not let anyone down. The apparently divine brand, which has been synonymous with French artistry, elegance, sophistication, and quality, has in its contemporary line of clothes sought to go green in its truest sense by launching a fully sustainable line that is as stylistically innovative as it is environmentally friendly.

In the collection that was showcased on the runway yesterday, Lesage has given a large number of perfectly made items that introduced the principles of Chanel’s style, but implemented them using modern sustainable materials and methods of production. From accessories and clutch bags to clothing apparels and outfit pieces, every piece in the collection affirms the brand’s dedication to lessening its effect on the environment as well as remaining a leader in luxury fashion.

Innovative plant based leathers are used on some items, which is one of the distinctive features of this body of work. Following the controversy surrounding the brand’s use of exotic animal skin, they took a scientific approach to create a number of materials that replicated the looks and touch of genuine leather but are purely synthetic, vegan, and environmentally friendly by partnering with leading biotechnology companies. These materials, that come from pineapple leaves, apple peels and mushroom mycelium have then been meticulously applied onto the characteristic handbags of the brand like the Single Fold, the Classic Flap and the Boy Bag.

Apart from the revolutionary leather substitutes, the collection includes items produced with recycled and organic materials. Surprisingly, the brand has supplied only organic cotton, recycled polyester, and regenerated nylon in the production of diverse, fashionable and classy products as envisaged in its sustainability initiatives. These materials do not only minimise the virgin resource consumption by the brand but also decrease the overall carbon emission per garment tremendously.

Even the runway show did reflect the brand’s seriousness to sustainable fashion. Combining with other leading environmental artists, the set design HI-ARTed with the collection and recycled pieces of material for the scenery that had efficient energy consumption lamps for lighting. All event invitations were also printed on seed paper and received instructions how to plant them and grow wildflowers after the event.

Fashion critics and industry insiders have applauded the Chanel brand for doing this big step toward sustainability without altering the brand’s tradition of opulence and rarity. Art and sustainability became some of the most popular trends, and many consider this collection the groundbreaking moment that shifted luxury fashion industry towards a higher level of creativity on the basis of more sustainable solutions.

Explaining himself after the show, the creative director of the brand stated that what has been seen was just the first step Chanel undertakes to reduce its environmental impact. choices have already been made to develop more environmental material purchases as well as the integration of green materials into all product categories and to extend environmentally friendly practices into supply chain and selling.

This visionary series has not only addressed and enthralled the fashion industry but has equally environmentally conscious enthusiasts and protesters as well. Facebook and Twitter users have praised Chanel for its decision, urging other luxury fashion houses and designers to turn their attention to environmentally friendly collections as well.

Thus, the importance of this collection is not limited to the sphere of fashion only. It provides a clear testimony that luxury and sustainability are compatible ideas that can coexist in the same industry. Chanel’s insistence on proving that luxury fashion can be both attainable and environmentally conscious is reshaping the industry and its future.

Paris Fashion Week is still ongoing but all eyes are still on Chanel and just how influential this line is set to be. Through this latest daring step towards sustainability the brand sustains its leadership in luxury fashion but also becomes a global leader in a shift towards more responsible and sustainable consumption.

The success of this collection might actually be one of the biggest moments in luxury fashion brands in terms of sustainability in regards to innovations and consumer consciousness. In a time where environmental action is called for by the world, Chanel’s sustainable collection offers hope for how even the oldest of industries can try and spearhead a change towards sustainability.