Louis Vuitton, the centuries old French luxury fashion house, has further defined new forms of innovation in the fashion domain by presenting a virtual reality fashion show. This innovative concept launched today is a new approach to fashion presentation of luxury brand’s collections to a worldwide audience.

“LV Dimension,” the latest platform unveiled by the luxury house, offers fashion lovers from around the globe the opportunity to experience the latest catwalk shows with cutting edge virtual reality. This new concept of fashion display has emerged at a time when fashion brands are struggling to reach consumers in a world that is going digital, but still retain the glamour of a luxury brand.

LV Dimension is an application that allows the users to have a real 360 experience of the Louis Vuitton fashion shows. Audiences can put on VR headsets and they will be placed right in front of a realistically designed stand, that resembles a live fashion show in all its atmosphere. High-quality graphics and sound design make the atmosphere of the platform incredibly realistic: the sound of moving fabrics of models, indistinct whispers of the audience, and a rhythmic beat.

LV Dimension is a very creative and distinctive approach to designing a lifestyle virtual environment through which users can engage in the environment. Audiences can focus on features of clothes, accessories, and shoes and look at the fabric and patterns in detail, which is more than can be done from a front row seat in a physical show. Also, users can change the perspective of how the show is being shot by offering the backstage view and aerial view of the entire catwalk.

Another component that is built into the platform is social, allowing users to visit shows with friends or find like-minded people from all over the world. Audience members can also post their impressions in real-time, engage in conversations with other attendees regarding the collection, and also answer questions posed to them by the brand or participate in Live Q&A sessions with the creative team of Louis Vuitton after the show.

Louis Vuitton has been clear that LV Dimension is not the solution to do away with physical fashion shows, but to enhance them and make them go further. The brand will carry on staging formal fashion shows for buyers and special customers, whereas the digital show will make high fashion accessible to everyone and appeal to a diverse audience from all over the world.

The latter is illustrated by LV Dimension as it is a clear example of the LV’s investment in technology. Louis Vuitton has collaborated with the most popular VR developers and used a group of digital artists to guarantee that virtual reality corresponds to the brand’s reputation. The consequence is a website that not only presents the new collections, but also proves the company’s focus on innovation and digital quality.

What’s in it for the fashion industry? Many industry insiders are already calling LV Dimension the next big thing. It solves several problems that luxury brands experience in the modern world, such as the need to design an attractive web environment, capturing the younger generation that actively uses the Internet, and increasing the brand’s availability worldwide without losing its elitism.

It has also raised questions over the direction of fashion weeks and the conventional fashion calendar following the release of LV Dimension. There are some noises circulating in the industry suggesting that this could be an opportunity for Louis Vuitton and other fashion houses to take a more sustainable approach to fashion shows, and to limit the amount of travel that is currently required in preparing and staging such events.

However, the adoption of such a highly technological platform comes with a number of concerns. Louis Vuitton faces the challenge of incorporating the accessibility provided by virtual shows into the exclusivity that LV is known for. The company has been able to curb this by allowing only certain privileges concerning LV Dimension to a selected number of clients and industries.

This new venture has a lot of financial impacts. However, the cost incurred to build this platform has been relatively high in the initial stages and LV Dimension can help the Louis Vuitton to increase its clientele and consumers globally. It also lays the foundation for new sources of income, including affiliate marketing, paid posts, and virtual merchandise.

While LV Dimension has been launched in Tokyo, and soon in New York, the fashion world is eagerly waiting to see what forms the concept of fashion shows will take in the hands of Louis Vuitton. Rivals are likely to do the same with their own virtual experiences as this could be the new age of fashion presentations.

LV Dimension has shown that, yet again, Louis Vuitton has integrated the best of the past with the best of now to deliver the best in luxury fashion in the digital world. Thanks to the innovative and comprehensive platform in the making, this is bound to redefine the concept of high fashion and how LV’s collections are presented and appreciated globally.