Hermès, one of the biggest leaders in luxury has again enthralled the fashion community with its new Métiers d’Art line up and preview for 2024. The launch was done officially at a glamorous event held in Paris thus proving that though, the brand master the modernism aspect but does not forget the classics.

For this year’s collection, Stéphane Rolland is inspired by geometric patterns of nature but he adds his own touch of comfort to the hi-tech look of his creations.

Infact the collection calendars comprise of handbags, Currently, dresses and accessories among other wearable items normally designed and manufactured by Hermès’ workforce of experts. Some of the favorites are a Line of Twenty Birkin bags with artwork with botany painting, and a Twenty Butterflyarie silk scarf with stunning butterfly wing pattern.

The ready-to-wear line gives first the brand’s best of leather work, this season has more sueded jackets, finely pleated leather skirts.

According to Hermès’ Artistic Director, Nadège Vanhee-Cybulski, tradition should be maintained but not at the cost of innovation. This collection is the true reflection of the great talents of our artisans and how best they can create items out of mere stones to beautiful masterpieces,” she said.

There is a quote that we have gone out extremely ahead of the conventional world of design and come up with pieces that are timeless but at the same time are contemporary in nature.

The event was also useful for a reminder on the company’s sustainability efforts that was produced by Hermès. The brand also revealed that, at least, eighty percent of the material used in this collection originate from EF sustainable-material suppliers whom have embraced waste reduction and circular economy values. Personally, this step is in response to the increasing need from the luxury clientele to purchase products that are both sustainable and ethically made.

Over the years, the luxury industry has begun to feel saturated, but there is no doubt that Hermès has been quite successful as far as retaining its unique position on the market is concerned. Sarah Thompson, a luxury retail analyst with Bain & Company, pointed out that Hermès “is still widely considered as the model of choice for luxury brands Many of its products are hand crafted and the company only produces a limited number of them.

The release of the Fashion Watches Collection: Métiers d’Art comes at a time when the luxury sector is on the path to recovery after the set-backs occasioned by the COVID 19 pandemic. However, the financial instability in markets is not significantly affecting the demand for luxury products especially those in the higher end as seen with china and the US markets.

Hermès posted a 22% of sales growth in the first half of 2024 which put the company into a favourable position in front of many other luxury brands. As it has been seen the targeting the brands have been successful in targeting their core clients while using the principles of scarcity and quality to create desire.

Expert believe that such collection will meet a lot of demand once the display it in Hermès stores across the globe. Such measures as tight production quotas and the famous waiting lists for the most popular items should contribute to making such new items even more desirable.

The Métiers d’Art collection is not only strengthen its position on the market of luxury goods, but also emphasizes on the timeless relevance of handcrafted craftmanship in the world overpowered by technology and electronic devices.

Sustaining a desire for luxury products with a certain level of authenticity and history behind them, Hermès’s constant development of traditional artistry with integration of modern touch will ensure sustained growth of the brand even in the future market.