September 14, 2024
Luxury Watch Brands Navigate Market Challenges with Innovation and Heritage
As the luxury market continues to stagnate, conventional watch makers are in a dilemma, how do they retain their classical roots while trying to appeal to the new generation of consumers? The two brands, Ulysse Nardin and Girard-Perregaux are epitomizing this challenge by instituting changes in their strategic direction to cope with these changes in […]
Luxury Market Slowdown Doesn’t Stop Miu Miu’s Growth
Miu Miu has been one of the successful brands of the luxury fashion industry in the year of challenge with a growth rate of 58 percent. This has been done at a time when many luxury brands are struggling with declining sales and many other economic challenges. In an interview, Miu Miu’s CEO Benedetta Petruzzo […]
Luxury Brand LVMH Closes Big Formula One Sponsorship Deal
French luxury goods giant LVMH is said to be close to inking a massive sponsorship arrangement with Formula One, which will be a high-risk, aggressive move for the group’s brand portfolio of luxury goods and other items. This possible partnership illuminates the recent phenomenon of luxury brands’ desire to associate themselves with the glamour and […]
Chanel Appoints New Fragrance and Beauty President
Chanel the French luxury fashion house has recently announced the appointment of Simona Cattaneo as its new president for fragrance and beauty. It is at this time that the luxury industry is experiencing new consumer trends and various market challenges. Cattaneo has developed her career in Coty and other beauty and fashion giants such as […]